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7. Take advantage of mobile tools
Just like social media has triggered an avalanche of new tools, there a new crop of mobile companies offering useful tools for user tracking, SEO, A/B testing, advertising optimization and more. I often amazed at how little press these startups attract compared to their social media counterparts. But a little research does wonders.
8. Experiment and fail (quickly)
This has become a bit of a clich, but a fastfailure approach to mobile product development is both a necessity and a challenge. The mobile space is moving so quickly,ugg boots outlet (http://yeninil.com/images/brand.html), a nimble approach is key. However, mobile application development is a more timeconsuming process with higher stakes: for example, we once submitted an app that turned out to have an advertising glitch, but the Apple approval process requires several days to roll out a fix. That why app development teams invest more time in testing, and mobilefirst companies often iterate on a mobile web version first,cheap ugg boots (http://www.smithmanncomm.com/clients/shipment.html), grafting the best features into subsequent app releases.
9. Recognize that mobile is hard and costly App development isn easy, and you need an ample budget and lots of patience. You can argue all you want that native apps, closed marketplaces and platform fragmentation are not sustainable. Tell that to your users and expect a serenade on the world smallest violin. Good mobile developers are hard to find, expensive to hire and demanding to keep. HTML5 holds a lot of promise for the future,ugg boots uk (http://www.cpbrennestt.fr/documentation.jsp), but recognize that your users have choices. If your mobile products are slow, clunky and more focused on being than you have an uphill battle.
The mobile product revolution has just begun. Believe in your ideas,uggs sale (http://www.weeklyzaman.com/en/bomber.jsp), but recognize that you (along with everyone else) are only beginning to understand the potential and possibilities. We still learning here at Breaking News, and we invite your feedback. Is your news organization trying to move toward being mobile first? What has worked well for you??9 Ways to Brave a Scary New Year
1. Resist playing it safe.
Treasurer's tip: Ditch the herd. While everyone else is hunkering down on the job, you can stand up and stand outgetting noticed for your talent and contributions.
Treasurer's tip: It's tempting to commiserate with family,cheap ugg boots (http://www.webaktuel.com/xml/discount.html), friends, and coworkers. Don't do it. It will stoke your fears and shake your confidence even more.
3. Form a posse.
Treasurer's tip: Create an inner circlea small support group, or even one other person, who you can trust and turn to when the going gets rough. Take turns injecting a daily dose of hope and optimism.
4,ugg boots australia (http://www.webaktuel.com/xml/australiapage.html). Grow your skills.
Treasurer's tip: Expanding your capabilities is the best way to bolster your job security and boost your marketabi
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