Calling bullshit. The media is less important than ever given the vast amount of alternative news sources available on the internet. The reason we have a two party system is that your average person either picks a side like it's a baseball team and votes all R/all D, or they vote against the guy they hate more instead of voting for the guy they like (remember cody busting my balls for not voting for romney, how I might as well be voting for obama, etc etc)