Quote Originally Posted by lnopia the great View Post
because free advertising requires the market to put in some effort (follow their links, go out of my way to listen to their potentially shitty music, etc) whereas dollar advertising is force fed to me inbetween something i'm doing (tv adverts, billboards, radio commercials/airplay)
when was the last time you listened to a band because you saw them on a billboard? who even listens to radio anymore? most people discover music through word of mouth, if your band is good and they have a youtube video people will have heard of your band. if they haven't it's probably because no one shared it with their friends because no one liked it.