making frequent and subtle changes in site layout can increase ad revenue; making the site intentionally disorganized makes user

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s more prone to viewing and absorbing advertisements.

Google and facebook have been doing this for years now. The layout of the site is changed every couple weeks, and these changes aren't made in effort to improve the site, but are almost always just tossing up the specific manner in which advertisements are presented to make them harder to block out.
Youtube has gotten really bad; right now its impossible to tell if what you're about to click on will be content or ad - they've fused the two together.

And by keeping the user confused about the layout of the site, they're more likely to click on ads. Intentionally disorganized and innavigable layouts cause a person accept what the site shows them on the front page. Unless you search for specific videos, everything linking off the frontpage is youtube trying to control what you watch and force advertisements on you.

Glad the television mentality managed to wiggle and pry its way into the internet. Why can't we just go back to early 2000s-esque ads when they thought that infecting people's computers with malicious software to annoy the shit out of them was an effective approach to advertising? Back when they kept the ads simple, just the essentials: penis enlargement, 'free ___' pyramid schemes, and 'free trials' with hidden fees of '$200/month after the first free month ends, good luck trying to cancel" - Those are the core 3; the essential food-groups of internet advertising