anybody done this before?

a marketing genius is a visionary. without him wozniak never would have made it out of the garage.

nah marketing geniuses are a dime a dozen in the corporate world, well maybe not a dime a dozen, but wozniak had the idea to bring computers to ordinary people and none of the companies really understood why people would want personal computers

Steve Jobs came back and turned Apple around with all the "think different" advertising crap which worked really well for creating their own niche market, but honestly do we even know if it was Steve Jobs that came up with all of that? I read that many employees accused him of taking credit for things that he didn't come up with, or at least not giving the credit to the people who came up with the ideas. Who knows, maybe he was a genius and a visionary, maybe he was just a shrewd businessman who knew to steal a good idea when he saw one.

I just really don't like Steve Jobs and all the pretentious Apple hipster fanboys

yeah, Mac OS X is good, I think that has more to do with it being Unix based than with Apple though